Prepared for Patty Perreira

A customer in Paris, Seoul or Dubai holds her phone to a Barton Perreira frame.

Barton Perreira frame photo

Certificate of authenticity

Designed by
Patty Perreira
Designed in
California
Handcrafted in
Japan

The story of your frame

Drawn by hand in California. Sent to Japan as an illustration, made into a prototype, refined until it was right. Then made by artisans whose craft goes back generations.

Timeless, by design.

My Barton Perreira

Owner
registered
Bought at
your optician
From Barton PerreiraThe new collection arrives at your optician next month. As an owner, you see it first.

Your name is on every frame. Your story should be too.

Designed in California. Handcrafted in Japan by artisans you have worked with for decades. Now Barton Perreira is reaching the finest optical stores in Europe and Asia. The further a frame travels, the more its story needs to travel with it.

“I consciously choose not to adhere to trends.”

Patty Perreira
Patty Perreira
  • 30+ yearsdesigning eyewear, self-taught, including 18 years at Oliver Peoples and collections for Prada, Miu Miu, Jil Sander, Paul Smith and Vera Wang.
  • 2007Barton Perreira founded with Bill Barton, to build eyewear without compromise in quality, fit or design.
  • JapanEvery frame handcrafted by Japanese artisans, from zyl acetate to the lightest titanium.
  • TimelessClean lines, refined proportions, pieces worn season after season.

Bigger reach. The same Barton Perreira.

As Barton Perreira grows with Thélios, it will sit in new stores, in new countries, in front of customers who have never heard how a Barton Perreira frame is made. Growth like this is a gift. It also asks a question: how does the brand stay itself everywhere it goes?

  1. New counters

    Opticians in Europe and Asia who have never met you tell your story in their own words. Or don't tell it at all.

  2. New customers

    You know your retail partners. You rarely know the person who walks out wearing your frame.

  3. New copies

    The more desirable a name becomes in new markets, the more it is imitated.

Every frame tells the story in your voice.

A customer holds her phone to the frame, anywhere in the world. Your story opens: the design drawn in California, the hands in Japan, the reason this frame exists. Not paraphrased at a counter. Told by Barton Perreira.

And in the same moment, she knows her frame is genuine, and that it is registered as hers.

Three things that keep a brand itself, at any size.

  1. Proof

    Every frame provably Barton Perreira. A certificate of authenticity and ownership that moves with the frame if it is ever resold or passed on.

  2. Voice

    Your story, told the same way at every optician in every new market. The optician keeps the sale. Barton Perreira keeps its voice.

  3. Relationship

    A direct, respectful line to the people who wear your frames: a new collection, an invitation to a Barton Perreira boutique, the next pair.

Shaped around Barton Perreira. Not a template.

Every page, every word and every moment a customer sees is designed with your team, in your aesthetic. Nothing about your frames changes.

Frame drawings and a thickness gauge on the design table
Your design language
The experience looks and feels like Barton Perreira, not like a platform.
Your decisions
Your team decides what is shown, what is sent, and when.
Complementary
Built to sit alongside the tools the group already uses, not to replace them.
No change to the frame
Where the tag sits is always your call: in the frame, in the case, or on a card.
The Gibson in Hush, its mauve gradient lenses in the light

Thank you, Patty. Shall we show your team?

It was a pleasure meeting you at SILMO. If this resonates, please feel free to share this page with the right person on your team. We would love to show them a short live demo, and hear how you would want it to feel for Barton Perreira.

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